About SureHoof
A Practical Solution, Born from Experience
The Story Behind SureHoof
My name is Brylee Goldsworthy, founder of SureHoof NZ and a horse owner based in Taranaki.
After moving to Taranaki in 2022, I quickly experienced what many New Zealand horse owners know all too well — high rainfall combined with heavy-use areas turning gateways and yards into deep, persistent mud.
I tried multiple DIY footing solutions. I researched a range of commercially available matting products. But nothing delivered a long-term, practical result that truly held up in real-world conditions.
Through that process, I discovered HIT Top Clean Mats from Jelka — a system well established in the UK equestrian market and widely used across livery yards and high-traffic turnout areas.
What stood out immediately was the focus on:
Drainage
Grip
Durability
And the noticeable improvement in cleaner hooves and safer footing
After seeing the benefits first-hand, it became clear this was a solution New Zealand horse owners needed.
“We love what we do & create partnerships with our clients.”

Brylee Goldsworthy
Founder @ SureHoof
Why SureHoof Mats?
Reduce Mud & Improve Stability
Our Hit-Top Clean Mud Mats cover trouble spots and make heavily used areas firm, dry and safe — even after rain.
Better Horse Health
With excellent traction and support, mats help reduce slipping, strain and hoof damage in high-traffic or wet areas.
Fast Installation + Low Maintenance
No special tools — lay them down and go. Mats clean easily with a hose or broom, saving you time and effort.
Our Commitment
SureHoof is focused on bringing proven, high-quality surface solutions to New Zealand horse owners.
We are committed to:
- Supplying durable, long-term products
- Making ordering simple and transparent
- Providing local support and guidance
- Helping customers find the right layout for their space
This isn’t about selling mats.
It’s about providing a practical solution that works.